Digital Marketing Jobs in HP
HP Has An Impressive Portfolio And Strong Innovation Pipeline Across Areas Such AsHP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies.blended reality technology – our unique Sprout by HP will change the way people do things3D printing multi-function printingInk in the office tablets, phablets, notebooks mobile workstationsWe’re looking for visionaries who are ready to make an impact on the way the world works. At HP, the future’s yours to create!If you are our Digital Marketing Manager in Singapore, you will have a chance to
Deliver Digital Insights That Informs Marketing DecisionsWorking with region digital marketing teams, you will be required to define digital customer journey maps for Print business and ensure knowledge transfer to country teams.You will need to have the ability to deliver a full-funnel view Vs the investments made towards acquisition of these customers across various digital channels, using various internal and external analytical tools like Omniture, Double Click etcYou will also be periodically called upon to share insights based on internal digital dashboards, external competitive data, digital media consumption trends across paid, earned and owned channels working with hp.com, analytics and agency teamsSEARCH –
Develop and implement overall region best in class SEM strategy:Paid Search – Drive revenue and visits KPI matched to key business priorities using various search strategies. Design and execute integrated search marketing plans and work with partners on SEM Coop.
You are required to orchestrate campaigns, define optimal keyword strategy for the category, map out optimal ad copy strategy, counsel teams on various ad formats, and allocate optimal budget plans to the same. You will also be responsible for monitoring and optimizing performance and periodically share search analytics and data with your teams.
Social Content Strategy – As a part of this role you are required to influence social first content strategies for key business priorities.Manage editorial calendars and proactively work with community managers to monitor traction. You will also be called upon to guide program teams on targeting and paid social amplification strategies. You will also be required to work with the markets to put together an influencer strategy.
Programmatic and digital media buys – Manage and deploy best in class strategy, systems and capabilities for online ad targeting and audience segmentation across digital, social & mobile in HP & partner programs. Manage and integrate cross-channel & cross-campaign engagements between 1st party, 3rd party, and cookie pool management. Innovate digital targeting & personalization.
Digital Ops – You will be working closely with the marketing operations and digital analytics team in the to ensure optimization of budgets; and delivery of defined KPIsAre you a high-performer? We are looking for an individual with:BA or BS degree in Communications, Marketing or Computer Science.Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies.7+ years of experience in interactive marketing or customer experience/user interface.Understanding of writing and editing for the web/mobileProven web analytical skills (measurement,
ROI, forecasting).Strong organization and program management skills.Ability to link interactive plans and activities to business results.Strong knowledge and understanding of digital media, tools and technologies (all channels and pricing models).Strong knowledge of direct marketing and CRM.
Maintain HP marketing management systems as needed.Proven experience managing, leading, driving and measuring virtual teams toward common goal.High levels of tact and diplomacy. 3002495
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Source : Linkedin