Want A Job With Great Work-Life Balance? Choose A Career In Digital Marketing
Digital Marketing Manager
People working as digital marketing managers develop comprehensive online marketing strategies for companies ranging from small businesses to Fortune 500 powerhouses. They develop plans containing a little of everything, including SEO, online advertising, social media, email marketing, mobile marketing, and more.
Marketing assistants support marketing managers, completing a wide range of tasks from writing up campaign reports to arranging events. This position is a good point of entry into digital marketing, giving candidates exposure to the many skill sets a digital marketing manager must have.
Digital marketing analysts use analytics tools to track the success of all digital marketing efforts. They may also conduct market research and assist other marketing team members with data-driven digital strategy development.
Content managers keep a company’s online channels flush with content, from blogs to downloadable assets to YouTube or Vimeo channels. They often manage teams of writers, graphic designers, photographers, videographers, and editorial assistants, and they develop strategies for amplifying and distributing business content.
Digital Marketing Skills: What Graduates Need to Know
According to research from Fractl and Moz, digital marketing ads list these skills as being most important for incoming candidates:
- Social media
- Digital marketing
- Google Analytics
- Content marketing
The incredible groundswell in available marketing data has made it essential for digital marketers to feel comfortable with metrics and analysis. At the same time, the best digital marketing candidates combine numerical thinking with a unique creative spark.
Digital marketing managers, in addition to a breadth of knowledge about online marketing, also have a knack for managing projects and people. They’re comfortable being accountable for delivering results and ensuring clients get the most for their marketing dollar. Although they make data-driven decisions, they also develop strategies that capture attention, strengthen brand personality, and build strong emotional connections with customers.
Making the Transition
While applying for MBA programs, people interested in digital marketing should attend conferences, follow industry blogs and influencers, and seek internship opportunities. Also, a strong online presence is essential for digital marketing candidates. For today’s marketers, Twitter is the new business card.
Source : Forbes